Market Survey Researchers Is Expected to Grow Faster
Employment
Market Survey Researchers held about 261,000 jobs in 2006, most of which - 234,000 - were held by market research analysts.
Employment of Market Survey Researchers is expected to grow faster than the average for all occupations through 2014. Many job openings are likely to result from the need to replace experienced workers who transfer to other occupations or who retire or leave the labor force for other reasons.
Job Outlook
Job opportunities should be best for those with a master's or Ph.D.degree in marketing or a related field and strong quantitative skills. Bachelor's degree holders may face competition,as many positions,especially the more technical ones,require a master's or higher degree. Among bachelor's degree holders, those with good quantitative skills, including a strong background in mathematics,statistics,survey design,and computer science,will have the best opportunities. Ph.D. degree holders in marketing and related fields should have a range of opportunities in industry and consulting firms. Like those in many other disciplines, however, Ph.D. holders probably will face keen competition for tenured teaching positions in colleges and universities.
Demand for Market Survey Researchers should be strong because of an increasingly competitive economy. Marketing Survey Researchers provide organizations valuable feedback from purchasers,allowing companies to evaluate consumer satisfaction and plan more effectively for the future.
Demand for Market Survey Researchers should be strong because of an increasingly competitive economy. Marketing Survey Researchers provide organizations valuable feedback from purchasers,allowing companies to evaluate consumer satisfaction and plan more effectively for the future.
Earnings
Median annual earnings of market research analysts in May 2006 were $58,820. The middle 50 percent earned between
$42,190 and $84,070. The lowest 10 percent earned less than $32,250, and the highest 10 percent earned more than $112,510.Median annual earnings in the industries employing the largest numbers of market research analysts in May 2006 were:
Computer systems design and related services $76,220
Management of companies and enterprises $62,680
Other professional, scientific, and technical services $57,520
Management, scientific, and technical consulting services $54,040
Insurance carriers $53,430
Median annual earnings of survey researchers in May 2006 were $33,360. The middle 50 percent earned between $22,150 and $50,960. The lowest 10 percent earned less than $16,720, and the highest 10 percent earned more than $73,630.
Information Source: Bureau of Labor Statistics at www.bls.org
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