Marketing Research Job
Market and survey researchers gather information about what people think. Market research analysts help companies understand what types of products people want, determine who will buy them and at what price. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.
Marketing Research Job - Market Survey Researchers held about 282,700 jobs in 2010, most of which—249,800—were held by market research analysts. Because of the applicability of market research to many industries, market research analysts are employed throughout the economy. The industries that employed the largest number of market research analysts in 2008 were management, scientific, and technical consulting services; management of companies and enterprises; computer systems design and related services; insurance carriers; and other professional, scientific, and technical services—which includes marketing research and public opinion polling.
Employment of market research analysts is expected to grow 41 percent from 2010 to 2020, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies. According to U.S. Bureau of Labor Statistics.
Marketing Research Job - Market research analysts, the larger specialty, will experience much faster than average job growth because competition between companies seeking to expand their market and sales of their products will generate a growing need for marketing professionals. Marketing research provides organizations valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and adjust their marketing strategies and plan more effectively for the future. Future locations of stores and shopping centers, for example, will be determined by marketing research, as will consumer preference of virtually all products and services. In addition, globalization of the marketplace creates a need for more market researchers to analyze foreign markets and competition.
EDUCATION AND QUALIFICATIONS
Market research analysts need strong math and analytical skills. Most market research analysts need at least a bachelor’s degree, and top research positions often require a master’s degree. A bachelor's degree is the minimum educational requirement for many Market Survey Researchers jobs. However, a master's degree is usually required for more technical positions.
Bachelor's degree holders may face competition for market research jobs, as many positions, especially technical ones, require a master's or doctoral degree. Among bachelor's degree holders, those with good quantitative skills, including a strong background in mathematics, statistics, survey design, and computer science, will have the best opportunities.
Those with a background in consumer behavior or an undergraduate degree in a social science—psychology, sociology, or economics—may qualify for less technical positions, such as a public opinion researcher. Obtaining the Professional Researcher Certification also can be important as it demonstrates competence and professionalism among potential candidates.
Overall, job opportunities should be best for jobseekers with a master's or Ph.D. degree in marketing or a related field and with strong quantitative skills. Market research analysts should have the best opportunities in consulting firms and marketing research firms as companies find it more profitable to contract for market research services rather than support their own marketing department - Marketing Research Job
Demand for Market Survey Researchers should be strong because of an increasingly competitive economy. Marketing Survey Researchers provide organizations valuable feedback from purchasers,allowing companies to evaluate consumer satisfaction and plan more effectively for the future.
EARNINGS ON MARKETING RESEARCH JOB IN MAY 2010
The median annual wage of market research analysts was $60,570 in May 2010. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $33,350, and the top 10 percent earned more than $111,440.
The American Marketing Association (AMA)
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide - Marketing Research Job
MarketResearch.com is the world's largest and continuously updated collection of market research. As your single source for market intelligence, we offer more than 300,000 market research reports from over 700 leading global publishers.
If you conduct, coordinate, use or purchase market research or marketing research services then Quirks.com is the Web site you need. Here you'll find free directories of 7,000+ market research companies and focus group facilities, 3,000+ market research articles, market research jobs, events, online research and much more - Marketing Research Job
The global market research industry was approximately $12BN dollars in 2006. In 2006, the industry is composed of approximately 65,000 market research jobs with nearly 35,000 in the United States. It is worthy to note, however, more than 220,000 marketing-related jobs in the U.S. use data and information generated by the industry--of which nearly 90% are analysts. Historically, the market research industry has grown at approximately 5.1% per year. The industry is composed of two large segments including syndicated research and custom research.
Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.
The Guardian has been the market leader in recruitment across the quality press for almost 20 years. With an audience comprising high quality jobseekers just like you, we only list the highest calibre vacancies in sectors that include Media, Education, Government, Graduate, Secretarial, Charities, Marketing, Social Care and Arts among others.