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Public Relations Specialists
Held About 275,200 Jobs in 2008

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EMPLOYMENT
Public Relations Specialists held about 275,200 jobs in 2008. They are concentrated in service-providing industries, such as advertising and related services; healthcare and social assistance; educational services; and government. Others work for communications firms, financial institutions, and government agencies.


JOB OUTLOOK
Employment of public relations specialists is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations. The need for good public relations in an increasingly competitive and global business environment should spur demand for these workers, especially those with specialized knowledge or international experience. Employees who possess additional language capabilities also are in great demand.


JOB PROSPECTS
Keen competition likely will continue for entry-level public relations jobs, as the number of qualified applicants is expected to exceed the number of job openings. Many people are attracted to this profession because of the high-profile nature of the work. Opportunities should be best for college graduates who combine a degree in journalism, public relations, or another communications-related field with a public relations internship or other related work experience. Applicants who do not have the appropriate educational background or work experience will face the toughest obstacles.


EARNINGS
Median annual wages for salaried public relations specialists were $51,280 in May 2008. The middle 50 percent earned between $38,400 and $71,670; the lowest 10 percent earned less than $30,140, and the top 10 percent earned more than $97,910. Median annual wages in the industries employing the largest numbers of public relations specialists in May 2008 were:

  • Management of companies and enterprises - $55,530
  • Business,professional,labor,political,and similar organizations - $55,460
  • Advertising and related services - $55,290
  • Local government -$51,340
  • Colleges,universities,and professional schools - $46,660



Source Information: http://bls.gov



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