Marketing Positions On Advertising,Marketing and Promotions
Marketing Positions - Advertising managers oversee advertising and promotion staffs, which usually are small,except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In large firms,advertising managers oversee in-house account,creative,and media services departments. The account executive manages the account services department,assesses the need for advertising,and,in advertising agencies,maintains the accounts of clients.The creative services department develops the subject matter and presentation of advertising. The creative director oversees planning groups that select the communication media - for example,radio,television,newspapers,magazines,the Internet,or outdoor signs-to disseminate the advertising.
Marketing Positions - Marketing Managers develop the firm's marketing strategy in detail. With the help of subordinates,including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets - for example,business firms, wholesalers, retailers,government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while sales,product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers,work with advertising and promotion managers to promote the firm's products and services and to attract potential users.
Marketing Positions - Promotions managers supervise staffs of promotion specialists. These managers direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers - dealers,distributors,or consumers - promotion programs may use direct mail,telemarketing,television or radio advertising,catalogs,exhibits, inserts in newspapers,Internet advertisements or Web sites,in-store displays or product endorsements, and special events. Purchasing incentives may include discounts,samples,gifts,rebates,coupons,sweepstakes,and contests.
Employment On Marketing Positions
Advertising,marketing,promotions,public relations,and sales managers held about 583,000 jobs in 2006.The following tabulation shows the distribution of jobs by occupational specialty:
Sales managers......................................318,000
Marketing managers................................167,000
Advertising and promotions managers...........47,000
Public relations managers...........................50,000
These managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in wholesale and retail trade, and finance and insurance industries.Marketing managers held more than fourth of the jobs; the professional,scientific, and technical services industries employed almost one-third of marketing managers.
Earnings On Marketing Positions
Computer systems design ........................119,540
Management of companies.........................103,070
Insurance carriers................................100,200
Architectural,engineering.......................... 92,480
Depository credit intermediation..................91,420
According to a National Association of Colleges and Employers survey,starting salaries for marketing majors graduating in 2007 averaged $40,161; and those for advertising majors averaged $33,831.
Salary levels vary substantially,depending upon the level of managerial responsibility,length of service,education,size of firm,location,and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
Source: Bureau Of Labor Statistics www.bls.gov
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