Marketing Positions
Advertising,Marketing and Promotions Held About 623,800 Jobs in 2008
Marketing Positions - Advertising managers oversee advertising and promotion staffs, which usually are small,except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In large firms,advertising managers oversee in-house account,creative,and media services departments. The account executive manages the account services department,assesses the need for advertising,and,in advertising agencies,maintains the accounts of clients.The creative services department develops the subject matter and presentation of advertising. The creative director oversees planning groups that select the communication media - for example,radio,television,newspapers,magazines,the Internet,or outdoor signs-to disseminate the advertising.
Marketing Positions - Marketing Managers develop the firm's marketing strategy in detail. With the help of subordinates,including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets - for example,business firms, wholesalers, retailers,government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while sales,product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers,work with advertising and promotion managers to promote the firm's products and services and to attract potential users.
Marketing Positions - Promotions managers supervise staffs of promotion specialists. These managers direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers - dealers,distributors,or consumers - promotion programs may use direct mail,telemarketing,television or radio advertising,catalogs,exhibits, inserts in newspapers,Internet advertisements or Web sites,in-store displays or product endorsements, and special events. Purchasing incentives may include discounts,samples,gifts,rebates,coupons,sweepstakes,and contests.
Employment On Marketing Positions
Advertising,marketing,promotions,public relations,and sales managers held about 623,800 jobs in 2008. The following tabulation shows the distribution of jobs by occupational specialty:
Sales managers......................................346,900
Marketing managers................................175,600
Advertising and promotions managers...........44,600
Public relations managers...........................56,700
These managers were found in virtually every industry. Sales managers held about 56 percent of the jobs; about 62 percent of sales managers were employed in wholesale trade, retail trade, manufacturing, and the finance and insurance industries. Marketing managers held approximately 28 percent of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed around 32 percent of marketing managers. About 27 percent of advertising and promotions managers worked in the professional, scientific, and technical services industries and wholesale trade. Around 48 percent of public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; public and private educational services; finance and insurance; and healthcare and social assistance.
Earnings On Marketing Positions
Computer systems design .........................127,870
Management of companies.........................115,650
Insurance carriers....................................103,210
Architectural,engineering.......................... 92,480
Depository credit intermediation..................98,510
Management, scientific,
and technical consulting services ...............111,130
Wages vary substantially, depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates. For example, manufacturing firms usually pay these managers higher salaries than nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2009 averaged $43,325.
Source of Marketing Positions: Bureau Of Labor Statistics www.bls.gov
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