The New Rules of Marketing and PR show you how to leverage the potential of Web-based communication to build a personal link with your market and start a profitable relationship with your buyers directly
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.It contains some really good information for a small business or a business that is just starting.
A to Z assistance for any business. The author includes numerous examples from a variety of businesses in different industries & sizes that have all used these strategies for success.
The New Rules of Marketing and PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.
The New Rule of Marketing and PR - David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader. Scott goes far beyond technology and explores of the ramifications of the Web as it pertains to people. He sets down a body of rules that shows you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life histories and an engaging style.