Product Brand Manager
The median expected salary for a typical Product/Brand Manager in the United States is $137,856. This basic market pricing report was prepared using Certified Compensation Professionals' analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies, according to www.salary.com updated in 2022.
Product Brand Manager Career Outlook
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. About 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire, according to U.S. Bureau of Labor Statistics
Brand managers are generally responsible for building brand equity of a company's product or line of products with the help of a cross-functional team, which includes other departments such as product development, market research, advertising, public relations and sales. This collaboration, therefore, develops integrated positioning strategies to ensure maximum brand exposure for a company.
Other critical tasks of a brand manager involve in-depth consumer analysis to determine the overall demand of the company's products; liaising with marketing to create promotional tactics that will boost brand image; review and analysis of sales results of the brand's products to determine future product developments and business opportunities for the brand; keeping the marketing team informed of new brand visions; overseeing assistant brand managers to ensure that strategies are executed properly. In addition, to keep up with the growing complexity of business, brand managers also must stay informed of ongoing technological advances.
Skills and Personality