The New Rules of Marketing and PR

The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Product Description

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.It contains some really good information for a small business or a business that is just starting.


A to Z assistance for any business. The author includes numerous examples from a variety of businesses in different industries & sizes that have all used these strategies for success.


The New Rules of Marketing and PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.


Product Details

  • Paperback: 320 pages
  • Publisher: Wiley (November 3, 2008)
  • Language: English
  • ISBN-10: 0470379286
  • ISBN-13: 978-0470379288
  • Product Dimensions: 8.4 x 5.4 x 1 inches
  • Shipping Weight: 12 ounces
  • Amazon.com Sales Rank: #379 in Books

About Author

David Meerman Scott - Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY | marketing & business growth speaker | advisor to emerging companies. The New Rules of Marketing & PR used as a marketing and PR guide in thousands of companies and a text in hundreds in marketing, journalism, and business courses at universities around the world.
The New Rules of Marketing and PR


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