The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. |
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.It contains some really good information for a small business or a business that is just starting.
A to Z assistance for any business. The author includes numerous examples from a variety of businesses in different industries & sizes that have all used these strategies for success.
The New Rules of Marketing and PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.
David Meerman Scott - Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY | marketing & business growth speaker | advisor to emerging companies. The New Rules of Marketing & PR used as a marketing and PR guide in thousands of companies and a text in hundreds in marketing, journalism, and business courses at universities around the world.
The New Rules of Marketing and PR